Tom Welch passed this one on to me-I thought it was a pretty interesting essay. We focus a lot of attention on DTC advertising, but the marketing campaigns at PHRMA works through many different avenues. We are used to seeing drug reps at pharmacy meetings and events, but what happens if it's just a doctor giving a talk? This lengthy essay from the NY Times gives one doctor's experience giving drug talks. Here's a brief interview with Dr. Carlat in response to his article, as well as his blog that undermines a lot of what he did as a drug company representative.
Friday, November 30, 2007
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