So, Zetia has some pretty nifty commercials and they are awfully scientific looking. But, apparently their actual approach to good science isn't quite up to snuff. Thanks to Dominic for sending the following links-
Here's a New York Times article on the issue questioning their delay in releasing information and changing primary endpoints. For a funny analysis of the topic, check out the Drugmonkey's blog here. **Caution-the Drugmonkey uses language not commonly used in a pharmacy (at least hopefully not used) so those with sensitive eyes, beware.
Thursday, November 29, 2007
Zetia not as good as their marketing plan?
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