"Imagine there's no drug ads, it isn't hard to do"

Could it be possible? According to a blog post from the magazine DTC Perspectives (yes, there actually is a magazine dedicated to DTC, but it looks like the only perspective they take is their own. They even have a national DTC convention. It's in April if you want to go, but I don't think MPSA will be reimbursing for it.) Here's some articles from WSJ and Pharmalot on it too. I would take some time and check out the DTC Perspectives website too and just look a bit more at the market that has emerged for drug marketers. Though I imagine most pharmacy students are against DTCA, I think it's interesting to look at what they consider when they market, trends they watch, and, of course, how much they spend (one study put it at more than what they spend on R&D, but it wasn't the best study.) One thought-get some DTC out there about MTM and pharmacists. We just need a mascot as cute as the Nasonex bee or Rozerem beaver.